Over 19M “Likes” since January 2015.
Nearly 17,000 hours in front of brands.
6 – 10% average net lift and incremental revenue.
Increased Sales: Laundry Category
Net Full Category Sales Lift: 1.57%
Net Lift for Promoted Products: 2% – 9%
Over $300.00 in incremental product moved per store
Who: Leading Laundry Care Manufacturer
What: Drive sales
Where: 700+ grocery stores
When: 2 months
How: Like Machines were placed in front of 6 branded products within the laundry care aisle asking shoppers for their feedback. Feedback from over 815,000 shoppers drove an incremental 792 hours in laundry care aisles and increased sales not just for the promoted brands, but the category as a whole.
The more engagements, the more opportunity for conversation. Simple initial engagement means we hear the voices of ALL shoppers. For a deeper experience, shoppers have a greater voice through connectivity. Know who is buying AND have a tailored conversation with each of your shoppers.LEARN MORE
It was fun to interact with the device and I thought that receiving a survey right to my phone was a nice added benefit.Emily (36), Grand Rapids
Very interesting. A nice tool to use when trying to decide on competing products. If one product has more likes, I will consider that one more.Brian (43), Scottsdale